“Socially aware womenswear” is the mantra of Cyrus Wong and Julio Ng, graduates of Central Saint Martins and London College of Fashion, respectively and directors of the young but flourishing Hong Kong based womenswear label - IDISM. This philosophy is ever present in their forward-thinking designs that illustrate the relentlessly changing climate of fashion and lifestyle in the modern day. With a focus on defining the modern era in a time of persistent advancement, IDISM effortlessly combines unconventional details with timeless designs, stressing the importance for adaptability and efficiency while still retaining style and mindfulness.