Creative director Mike Amiri established his eponymous ready-to-wear label AMIRI in 2013. The brand is LA native, influenced by the punk and grunge cultures, the aesthetic has been adopted in full and shattered into a thousand fleeting trends. His streetwear-inspired collection is made of premium denim, supple leather, and soft cotton-cashmere blends. It is often finished with sterling silver-plated hardware. The edgy styles are prized by sports icons and rock stars. Using carefully-sourced fabrics and complex deconstruction techniques, AMIRI features signature distressed rips, shreds, and shotgun holes. It is a rebellious iteration of luxury and masculinity.