RTA, or “Road to Awe” stands for the constant journey to reaching greatness. RtA was started in 2013 by Los Angeles-based duo Eli Azran and David Rimokh. It was born with the purpose of creating a movement. A movement of like-minded individuals who share a belief that clothing should be used as a form of expression. It is a state of mind and while the clothing evolves, their ideas are never deterred.