Founded in 2015 in Shanghai by London College of Fashion and Simone Rocha trained designer duo, Liushu Lei and Yutong Jiang, Shu Shu Tong creates feminine yet bold and avant-garde designs for women who identify with ‘Generation Z.’ Described as “pure and innocent” by Yohji Yamamoto, Shu Shu Tong aspires to dress creative women with passion for fashion.