Artica Arbox is the new vision of futurist athletic wear. Founded in 2018 by former YEEZY executive Christiano Minchio and designer Irene Roth, the LA-based brand designs with attention to human connection. Described as “new superheroes” on their own website, the brand creates garments that evoke a sense of playfulness and ease. Communication and unity become core values as the brand attempts to fill the space between emotion and freedom where connection is forged. The young brand launched with a unisex line of stylized athletic wear with a more focused men’s line coming fall 2019.