Founded in 2014 by the young South Korea designer Hyein Seo after graduating from the Royal Academy of Fine Arts Antwerp. Hyein Seo boldly explores women’s streetwear with dramatic silhouettes, creating unique contemporary collections that embody the youth culture. Since 2014, from subtly ironic slogans to symbolism, Seo’s collections have matured from teen to womanhood, continuing to express the vision of fashion in a rebellious sense.