Function and aesthetic are the two cornerstones of the young London based perfumery IIUVO. Rooted in a lifelong fascination with scent and its ability to evoke emotion, co-founders Leo Gibbon and Tomi Ahmed have built their brand from scratch which is now renowned for their elegant scents. Nuanced and light, each IIUVO fragrance is perfectly crafted through countless hours spent layering and modifying the perfume blends.