Founded in 2014 by the pioneering duo, Dami Kwon and Jessica Jung, behind Rare Market, WE11DONE is an extension of the groundbreaking concept store in Seoul, Korea. Focused on shirking the easy label of ‘k-fashion’ WE11DONE produces rarefied clothing meant to be noticed. With a focus on personal style and the idea of “what I wore yesterday” each collection is meant to blend seamlessly into one’s closet. Through their store, Kwon and Jung encourage a free flowing love of fashion that encompasses all genres of brands–something they aim to uphold through their in-house line turned sensation collection. With an eye for the maximalism of the 2000’s, WE11DONE proposes a new perspective for fashion where reference transcends era and becomes another tile in the mosaic of personal style.